Contech has completed a study in collaboration with GSU to identify households with a greater willingness to access modern medical practices for prenatal and postnatal care. Contech has provided TA and hands on support for ANC and PNC services through Mobile Health Unit, and incentivized approach was used for study participants. This research project provides an opportunity to understand the role of time preferences, risk attitudes and perceptions of risk as determinants of the willingness to access healthcare systems for early adopters.